Content strategy is a wellestablished field developed primarily in customerfacing applications. With a structured enterprise content management ecm strategy, organizations can develop a welldefined. Your workers need to be able to create, manage, share, and find the knowledge necessary to keep your organization competitive. Enterprise content management solutionsroadmap strategy. A problem info outlines biggest practices for conducting and executing content material materials method duties. Sep 11, 2014 in part i of this blog series, we discussed the first steps in developing an enterprise content strategy content assessment and user research. Marketing, mobile, and the enterprise kristina halvorson context as a content strategy. Aug 26, 2014 a solid enterprise content strategy makes all the difference in whether your intranet succeeds or fails. Adobe sensei, the intelligence layer in the adobe experience platform, provides customers with a unified artificial intelligence and machine learning framework as well as.
Abbyy helps enterprises gain a complete understanding of their business processes to accelerate digital transformation with a platform enabled with ai, nlp and ocr. Noz urbina is a content strategist, senior consultant, and trainer at mekon ltd. Click on the view tab on the tool bar at the top of your pdf viewer. The document focuses on ecm and related concepts at the enterprise architectural. Here in part ii, we will explain how to transform that data into a datadriven strategy for building a portal in accordance with industry best practices. Enterprise content and search management for building digital platforms provides modern enterprises with the necessary tools to create a robust digital platform utilizing proven best practices, practical. Features include comprehensive discussions on content strategy. A unified content strategy can help your organization to avoid the content. Enterprise content management, a form of content management, combines the capture, search and networking of documents with digital archiving, document management and workflow. Neither a single technology nor a methodology nor a process, it is a dynamic combination of strategies, methods, and tools used to capture, manage, store, preserve, and. Enterprise content and search management for building. With years of experience as a content strategy and content.
It recognizes our experience over the past five years and identifies seven strategic objectives along with guiding principles to set a path forward. Enterprise content and search management for building digital. Enterprise content strategy draws on kevin nichols experience managing one of the largest and most successful global content strategy teams to provide an. Nichols, the fifth book in the content wrangler content strategy series of books from xml press 2015. While there are ecm technologies, more importantly, ecm is an ongoing and evolving strategy for maximizing how your content is to be used. However, navigating many different channels, formats, platforms, and audiences can be a daunting task for an enterprise content strategy. Records and information management, information governance. A project guide outlines best practices for conducting and executing content strategy projects. A unified content strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and. Develop an ecm strategy and roadmap infotech research group. Content conveys information, engages users, and inspires, motivates, and influences end user behavior. Oct 11, 2017 the following is an excerpt from enterprise content strategy. Even the best, most engaging content will fail if its not deployed in a sound strategic framework. Ecm is a critical building block in the efficient operation of all organizations.
Enterprise content management architecture user interface, components, solutions and repository. This strategy for the dod pnt enterprise also serves as an essential element of the departments command, control, and. Strategic level paper e3 enterprise strategy revision summaries chapter topic page number 1 strategic management 3 2 mission, objectives and stakeholders 11 3 environmental analysis 15 4 the position audit and corporate appraisal 19. Architecting an enterprise content management strategy.
In our many customer engagements, we have observed the exponential growth of enterprise. The primary objective of enterprise content strategy is to get the right content, to the right. Intelligent, adaptive, nimble, or agile content call it what you will, but without it, youll stay mired in the content mess thats keeping you from getting ahead. See how microsoft delivers business software that transforms businesses across industries and government sectors. It includes the challenges involved in using and preserving a companys internal often unstructured information in all of its forms. Enterprise content management ecm extends the concept of content management by adding a timeline for each content item and, possibly, enforcing processes for its creation, approval and distribution. Enterprise are integral to enabling the joint force to achieve those objectives. The myth of enterprise content strategy econtent magazine. Do you have a core vision and framework for your enterprise content strategy. A project guide is now available in print and ebook form from retailers worldwide, including. His book is a stepbystep guide to building an enterprise content.
Current state stakeholder interview protocol 2015 version pdf file. Enterprise content management solutionsroadmap strategy and. Sep 19, 2017 enterprise content curation strategy information is everywhere in the learning 3. Its time to make intelligent content a reality for. Enterprise content management ecm reference architecture ra. Figure 23 overview of the main groups of components 10. This strategy for the dod pnt enterprise also serves as an essential element of the departments command, control, and communications strategy, which in turn is a component of the even larger dod information technology strategy. This book outlines best practices for conducting and executing content strategy projects.
Traditionally, enterprise content management ecm was confined to the back office, kept as an unstructured albeit centralized way to manage a myriad of. With years of experience as a content strategy and content management consultant, he has provided services to fortune 500 organizations and smalltomedium enterprises. His book is a stepbystep guide to building an enterprise content strategy for your organization. Enterprise content management with microsoft sharepoint. Enterprise content management is the systematic collection and organization of information that is to be used by a designated audience business executives, customers, etc.
Enterprise strategy, or corporate strategy as it is also known, is the broadest form of strategy within a business. A unified content strategy is a repeatable method of identifying. A unified content strategy 2nd edition voices that matter rockley, ann, cooper, charles on. A strategy development process for enterprise content. Traditionally, enterprise content management ecm was confined to the back office, kept as an unstructured albeit centralized way to manage a myriad of content. A unified content strategy can help your organization to avoid the content silo trap, reducing the costs of creating, managing, and distributing content, and ensuring that content effectively supports your organizational and customer needs. Content strategy enterprise content and search management. Pdf in my last column, i wrote about the need for a more integrated view of the field of.
Content management strategya strategy that addresses issues such as how your organization plans, develops, organizes, distributes, manages, and governs content. Enterprise strategy deals with the issues that affect the firm as a whole. However, over the past few years, ecm has seen a shift towards a more interactive role in the business. The cmi content strategy newsletter recipients represented all organizational size classifications. Jan 05, 2017 the idea of rebranding ecm is rather intriguing. Published by enterprise content management ecm is often discussed as if it were a single entity. A project guide by kevin nichols and ann rockley enterprise content management in 7 steps. Content must be managed so that it is used to achieve business goals.
The dod cloud strategy reasserts our commitment to cloud and the need to view cloud initiatives from an enterprise perspective for more effective adoption. Managing enterprise content a unified content strategy free ebook download as pdf file. Content needs to be thumbdriven, mobile, bitesized, contextual, and most of all, accurate. His book is a stepbystep info to developing an enterprise content material materials method in your group. Its time to make intelligent content a reality for your organization. Make your information simple, secure and mobile by hannah madsen. Pdf a strategy development process for enterprise content. Enterprise content management \ecm\ reference architecture \ra\ figure 21 aiim s ecm 101 poster 4. Enterprise content strategy draws on kevin nichols experience managing one of the largest and most successful global content strategy teams to provide an insiders look at how to build an enterprise content strategy.
Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the. A unified content strategy can help your organization to avoid the content silo trap, reducing the costs of creating, managing, and distributing content, and ensuring that content effectively supports your. Dec 18, 2017 when assessing any content environment on the enterprise leveland by which i mean websites, campaigns, brochures, data sheets, webinars, rfps, videos, and any information that is socialized to an internal and external customerit must be part of your due diligence to recognize how risktolerant your content teams are. Pdf versions of white papers are being replaced by ebook versions, and annual reports are also being produced as ebooks with interactive graphs, videos, and. Enterprise content management ecm reference architecture ra version 1. With a structured enterprisecontent management ecm strategy, organizations can develop a welldefined. I like the idea of making a name more nonit business partners will be able to understand. Central to this strategy are the tools and technologies of ecm, which manage the complete lifecycle of content, birth to death. Pdf the emergence of content strategy work and recommended. Enterprise content management ecm reference architecture. However, a quick internet search of the traditional use of the term content services really references the building and creation of content, and the distribution of content via eg. Managing enterprise content a unified content strategy business. It is typically developed at a high level within the firm, by the board of directors or the top management team.